We are all creatures of habit. We all do things repeatedly that we barely even consciously acknowledge. We are all trapped in the "habit loop".
There's a neat new book that maps out how innovators have successfully manipulated or created new "habit loops" to create powerful new opportunities for their brands. Think Febreze – that focused on the reward of a great fresh smell after cleaning and Swiffer that created an new midweek cleaning habit.
But before you can create new habits – you need an intimate understanding of what consumers are currently doing. That's where our LifeLogging ethnographic techniques come in – especially when the results are analysed by our resident psychologist to decode their true meanings.
Interested? Give us a call …
