We're huge fans of Starbucks. So we were particularly interested to see that they claim to set themselves a challenge based on asking: "if we were competing with Starbucks, what would we do?".
this unusually humble approach nicely reflects one of the techniques we use in our own workshops – where we challenge delegates to "put themselves in the other guy's shoes". Regardless of whether this is consumer or competitors – it always works brilliantly.
We can't wait to see where they take their strategy of one-on-one marketing to deliver a much deeper experience for consumers. It sounds like it could be exciting.
