The way brands engage with Red Nose Day is getting more sophisticated every year, but it is not often something stops us in our tracks whilst racing around the supermarket in the way Persil's special edition Red Nose SmallRead More
Isn't it time you showed your brand a little more love? A strong brand equity is at the heart of your brand's success. We've been having a think about the ten top factors behind the most successful brands Know whatRead More
We've done workshops in skyscrapers, country mansions, football grounds, olympic rowing facilities ... we've even done a workshop in a castle, but this highly technical workshop at our client's factory in the middle of the Polish countryside was aRead More
Consumer Co-Creation is a fantastic way to build and refine winning concepts wherever you do it, but this group of super-creative young, arty Germans really took the biscuit. The really powerful thing about co-creation is the way you can improveRead More
We are just loving the Jaguar "It's good to be bad" storytelling in their advertising. With particular genius, they are going to extend it to the new Bond movie, where the villain will once again drive a Jag. This timeRead More
Our lovely friends at Emmi have just launched two delicious Choco Lait milk drinks to go alongside their highly successful Caffè Latte range.
It doesn't matter what the category is, you never waste your time listening to consumers. Whether its classic consumer groups, co-creation, speed-dating or in-home safaris, it never ceases to amaze me how much you can learn. These were just prettyRead More
Another crazy-busy day for the Brand Development labradors!
It's really exciting to see the MaltEaster Bunny franchise continuing to grow in such a fun and lighthearted way. Mars' Seasonal are clearly having a good time with the branding.