It’s very exciting to see that the brilliant Yollies product we helped Kerry Foods develop and bring to market just two years ago is now the fastest growing brand in the kid’s yogurt category according to Kantar.
We had great fun working with the Kerry team on how to communicate the concept of ‘yogurt on a stick’ to mums and their kids, optimising the proposition and working out how to integrate Yollies into the Cheestrings brand family.
If you’d like to know more about how we helped them turn this strange idea into a huge commercial success – take a look at the case history.
