14 Nov 2017

Why do fewer than 25% of new product launches succeed?

It’s an established fact that 75-80% of new product launches fail   Based on Nielsen’s data, 99% fail deliver more than €10m sales in year one!   Yet NPD is still a critical component for any company seeking to deliverRead More
2 Nov 2017

Generating breakthrough innovation from consumer connects

Have you ever wondered why entrepreneurs so frequently come up with the breakthrough innovations that elude bigger, better funded, more established market-players? We have a theory.  It's that they frequently have a better, more empathetic understanding of what the beneficiaryRead More