We were very excited to collaborate with the brilliant Nestlé Prague Sugar Confectionery team.
We helped them gather insights, update their segmentation, plot their strategy, generate ideas and co-create them into winning concepts with their target consumers
One of the first launches from the innovation pipeline we helped them to build is 30% Less Sugar Bears.
Not only have they been a hit with retailers, they are flying out of stores too. One of the team’s most successful launches this year!