Nine Key Consumer Trends for 2018
4 Jan 2018

Nine Key Consumer Trends for 2018

If you are tasked with plotting your business’ long-term strategy or innovating the portfolio beyond 2020, you need to keep your finger on the pulse of consumer trends.

But with so many forecasts being published every year – this can be a full-time task!

Every year we analyse dozens of trend forecasts to identify those that we feel would be most inspiring when it comes to planning strategy or generating innovation ideas.

These nine trends have implications for business strategy, claims optimisation, brand renovation, new product development and service innovation.

We’re sure you’ll find them enlightening and inspiring.  Check them out here.  Enjoy!

Christmas Seasonal Innovation 2017
18 Dec 2017

Christmas Seasonal Innovation 2017

Whether you call it the Holidays or Christmas, there is no denying that November and December are key months for lots of categories.

Retailers pile on the Christmas decorations and emotional TV campaigns, food-manufacturers go into over-drive … and some super-smart marketers start working on winning over consumers’ hearts and minds.

Christmas is an incredibly important period for brand optimisers, renovators and new product developers … so what separates the Christmas ‘crackers’ of innovation … from the total turkeys?

We’ve analysed some of 2017’s most interesting festive marketing initiatives … and we’d love to share our findings!

If you curious to see what separates our 12 cracking examples from the numerous turkeys we’ve seen this year .. check out the full post after the jump

Unlocking the secrets of wellness & wellbeing innovation
14 Dec 2017

Unlocking the secrets of wellness & wellbeing innovation

Wellness & wellbeing are amongst the hottest trends this year.

But innovating wellness & wellbeing isn’t easy.

We’ve seen lots of concepts crash and burn.

So, what does the forward-looking innovator need to know before they can capitalise on the trend?

We’ve completed a number of projects digging into wellness & wellbeing themes across Europe and the USA this year, so we thought now might be a good time to share some of our observations …

If you’re curious to know more about the seven challenges we identified that prevent too many innovators delivering wellness and wellbeing success … check out the full article after the jump!

Why do fewer than 25% of new product launches succeed?
14 Nov 2017

Why do fewer than 25% of new product launches succeed?

It’s an established fact that 75-80% of new product launches fail


Based on Nielsen’s data, 99% fail deliver more than €10m sales in year one!


Yet NPD is still a critical component for any company seeking to deliver growth.


According to McKinsey, the most successful 25% of businesses deliver 36% of revenue and 31% of product from new products.


So, launching truly successful new products is more important than ever.  But how?


Nielsen helpfully suggest four tactics:


  • Choice: make the right choice of innovation to pursue by walking in the shoes of the consumer to gather demand-driven insights
  • Process: have the right processes to shape your chosen innovation ideas into a market-ready offer with relevance, differentiation and superiority
  • Marketing: get the activation strategy right and deliver compelling creative marketing that is original and tells the story of the innovation
  • Togetherness: get everyone right behind you from the top of the organisation to the bottom


Whilst we would concur that all the above make total sense, there has to be more to it, because in all our years of delivering successful innovation, we’ve never met a client that doesn’t seek to do these things!


So obviously something else must be wrong!


We would strongly suggest that it is seldom the big things that cause a relevant and well-conceived NPD initiative to fail, but the little bits of alignment, refinement and optimisation.


Let’s make the assumption that you’ve already got actionable, demand-driven insights, relevant ideas, creative concepts and a committed team (but if you haven’t, just give us a call because we can help you deliver all those things faster than you’d believe possible!).


What we are going to suggest is that you STOP racing towards launch – and invest just a little time and budget to CHALLENGE yourself and make 100% sure that you’ve the best possible solution and every element of your marketing ‘mix’ is in 100% alignment.

Why challenge yourself at the 11th hour?

Simply because we’ve seen more NPD launches fail because one small element wasn’t optimised and hadn’t been challenged – than for any other reason.


Why is this?  Based on our experience, it’s because every team has a natural tendency to try to prove that there are no weaknesses with their planned execution in the interests of a fast launch, rather than adopting the more challenging approach that is more disruptive

  • Dodge failure: spot the weak elements of your ‘mix’ before they have a chance to ‘trip up’ your launch – and FIX them
  • Avoid under-performance: spot the sub-optimal elements of your ‘mix’ – and OPTIMISE them
  • Maximise success: identify the strong elements of your ‘mix’ and not just optimise them, but make sure they are working in perfect SYNERGY with all the other elements.

Because only when all the elements of your ‘mix’ are optimised AND working in perfect synergy, will you have maximised the probability that your new launch will end up as part of the 25% rather than the 75%!

But how are you going to do it?

Quant testing and conventional groups will simply flag weaknesses and expose where your ‘mix’ may fail.  They’ll seldom help you understand why, AND creatively help you work out how to fix it …


Crucible Co-Creators will!

Crucible Co-Creators encourage experimentation …

They’re a highly-creative consumer co-creation workshop format that quickly and cost-effectively challenges and optimises your ‘mix’ to maximise its probability of success.


Each Crucible programme tends to be 2-3 x 2.5/3hr creative co-creation sessions per market.


In each co-creator session our agency Catalysts and your team work together face-to-face with Super-Consumers of above average intelligence, creativity and communication ability.


The team don’t just evaluate your planned ‘mix’, but collaboratively work to:


  1. Validate: digging deep into consumers’ motivations  to make sure your working insights are maximising relevance and motivation to change behaviour
  2. Evaluate: using super-consumers to assess each element of your current working plan – not just looking for weaknesses, but also considering potential enhancements
  3. Deconstruct: client, agency + super-consumer teams break-down your current working plan and then reconstruct the components to optimise it for themselves
  4. Stretch: creatively challenging super-consumers to go beyond current-thinking and share their own ultimate solutions
  5. Optimise: post-co-creator working sessions with client + agency catalysts to fix flaws, optimise elements AND maximise synergy between the elements


It probably doesn’t sound possible, but even a complex multi-market Crucible programme, that has potential to move your NPD initiative from the failing 75% to the succeeding 25%, can be delivered within just a few weeks!

Why should you challenge your ‘mix’?

When budget is scarce and time is short, why would you risk challenging yourself?


Well, the simple answer is that if you don’t, you might just be launching with a sub-optimal mix and significantly increasing your risk of joining the 75% of failures –  whereas by making small timely optimisations, you could massively increase your probability of being amongst the 25% of winners!


Crucible Co-Creators are a quick, cost effective way of harnessing the power of consultants, your team and consumers to maximise the success probability of any NPD activation.


We’ve also used Crucibles to optimise NPD insights, consumer-benefits, product-claims, product-prototypes and communications with audiences as diverse as kids, parental-gatekeepers, new mums, over-fifties and bodybuilders!


If you are in the process of preparing for a new product or service proposition for launch, or even if you’re earlier in the innovation process and want to optimise your mix before kicking off serious R&D or Comms investments, get in touch with Joanna or David.


We’d be delighted to talk you through your options – and help you ensure your next new product launch is a huge success!

Generating breakthrough innovation from consumer connects
2 Nov 2017

Generating breakthrough innovation from consumer connects

Have you ever wondered why entrepreneurs so frequently come up with the breakthrough innovations that elude bigger, better funded, more established market-players?

We have a theory.  It’s that they frequently have a better, more empathetic understanding of what the beneficiary of their innovation feels, thinks and needs!

Unlike entrepreneurs, you don’t need to have first-hand experience of the ‘challenge’ yourself. What you do need is the right insight approach and the right clue-gathering partner!

A combination of ethnography, consumer connects and the right observation, listening and questioning skills will quickly help you gather the actionable clues and build the empathy you need.

Map your learning objective

The first secret is to make sure you have thoroughly reviewed everything you’ve learnt from previous research.   This Rewind segment is often key to success.

  • Question everything: Look for the contradictions, look for the tensions and look for the gaps.
  • Reframe:  Take a step back and reframe your learning objective!  Only when you have a clear, but open and flexible learning objective will you be ready to start building empathy.

Plan your questioning strategy

The second secret is to ‘assume you know nothing’!  A questioning approach that sets out to validate current learning is doomed to failure.  Entrepreneurs re-write the rules of categories, because they ‘don’t understand’ the rules!

  • Explore: When you start planning your discussion guide, make sure you include all the topics you think may come up, but ask the questions in an ‘open’ way that allows the consumer to volunteer information in their own language.
  • Make it fluid:  Make sure you build in flexibility to update your question set at every stage of the process – so fresh clues can be explored and validated throughout.

Subtle information gathering

The third secret is to become ‘a sponge’!  Not literally obviously, but you do need to soak up everything around you and suspend analysis until you have gathered everything you need.  If you assume you understand, you will almost certainly fail!

  • Observe: If you approach each interview in an open-minded fashion and take in both the consumer’s environment and body-language, you will learn so much about how they live, what they value and how they prioritise.
  • Coach: Whatever you do, don’t interrogate.  Everyone knows better than to ask ‘closed’ questions, but even asking open questions can lead to failure – if you don’t listen to what is actually being said.
    • Silence can be one of the greatest tools for extracting clues.  Everyone hates it and wants to fill it
    • Why, why, why?  Never settle for the first answer, there is always a more revealing and interesting one behind it!
    • Show don’t tell:  Don’t just rely on questions and answers.  Plan in opportunities for consumers to interact with products, random stimulus, even visual mapping.  You’ll be astonished what you can learn from abstracting what they ‘do’ when confronted with relevant, but thought-provoking stimulus!

Targeted recruitment

The fourth secret is great recruitment.  Make sure that any sub-segments identified in your Rewind stage are represented in your recruitment specification and make sure your recruiters understand which are the most important variables.

  • Location:  Go beyond the easy and convenient ‘local’ locations.  You will often learn much more from consumers in more remote or less-researched geographies.
  • Super Consumers:  Although they are atypical it is frequently better to talk to consumers of above average intelligence, sociability and creativity – as you will just get so much more out of them.

Build connections in advance

Consumer connects on their own can be incredibly valuable.  HOWEVER, their value can be increased immeasurably if you can afford time and budget to run an on-line ethnography for a few days before the connect itself.

  • Breadth: Ethno allows the ‘connect’ team to observe consumers in their own habitat as they go about their everyday lives and interact with your product category.  You can almost guarantee that a well-run ethno will add 20-25% fresh topics for exploration or territories for questioning!
  • Trust:  A well run online ethno will also allow the team to interact with their consumers in advance of the connect.  This won’t just act as ‘fuel’ for the observation and listening process – it will build trust between the listener and consumer that will massively enhance the richness of the experience.

Executing Power-Connects

Great in-situ consumer connects take TIME!  Don’t think you will get inside your target consumers head in less than 2 to 3 hours.  If you don’t believe us, just think back to when you last made a new friend.  It takes time & trust to open up.

  • Time: Allow at least a couple of hours and ideally three.
  • Trust:  Start with easy stuff like who they are, who they live with and what they do.
  • Probe: Gently start to explore what they like and dislike.  Probe why, why, why?
  • Psychology: Use structured questioning to get beyond the obvious and into the deeper-rooted motivations for behaviours and choices (Don’t panic, we can help!).
  • Show Me: Remove barriers by observing them using products in your target category and asking them to share how it makes them feel and what they hope to achieve.
  • Random: Introduce related stimulus and ask them to relate it to your category.
  • Be Nosy: Open cupboards and dig a bit deeper.  Gently challenge when there is a contradiction between what they say and what you see.
  • Get out & about: If the connect has started in the consumer’s home, do try to make sure that a minimum of 1/3 is conducted in the place they will be making purchases.  You will be astonished what you can learn by walking the fixture whilst your consumer explains their purchase decisions – or even better, taking them to a category they’ve never shopped before and seeing how they react!
  • Be realistic:  If you really observe, listen and question effectively you will gather far more clues in a single session than you could possible take-in.  On this basis, we strongly recommend each connect is attended by two people (possibly one client and one consultant – so you each have different perspectives), recorded and ideally videoed for later analysis.


Whilst a well-planned Connect will have been carefully prepared to make sure you get the very best out of the experience, there are some simple rules you need to follow:

  • Courtesy: Be respectful and non-judgemental at all times.
  • Confidentiality:  Remember you need to respect the consumers’ confidences – and make sure they agree to keep your corporate secrets too.
  • Stay Safe:  Don’t take any unnecessary risks!  Connects are always best conducted in pairs.

Analysis & Harvesting

The final secret is ‘follow-through’.

Whatever you do, don’t treat the Connect as an end it itself.  You will recall less than 10% of what you’ve observed.  This may be sufficient, but with careful analysis you are guaranteed to massively increase your ‘clue’ spotting potential.

  • Review:  Give it a couple of days, then make time to watch the video of the interaction.  Note all the relevant ‘clues’ you spot onto post-it notes.
  • Double Value: If possible, watch the video with someone that didn’t attend the Connect.  They will have a fresh perspective and are likely to notice different things.
  • Mapping:  Now map the post-it note clues into clusters based on themes from the original learning guide – or even better, based on fresh observations.
  • Make Leaps: Remember, your objective is to map your consumers unmet-challenges, not just map what they already do.
    • Innovation Platforms: Record their needs and challenges – but frame them in terms of how current solutions fall short of their ideal state.
    • Opportunity Gaps: Record their behaviours and any contradictions with their aspirations.
  • Harvesting:  Our Harvesting Workshops are a great way of bringing the team together, introducing a competitive element and collaboratively building Platforms & Opportunity Gap models that your whole team can alight around!


Consumer Connects will give your team rich, deep insights into what goes on inside consumers’ heads.  Once properly analysed and harnessed they will help you set out inspiring innovation platforms and clear opportunity gaps, but their greatest value will be the sense of engagement and empathy your team will build with their targets.

We have observed that teams who undertake connects in preparation for creative, brainstorming workshops don’t just have an empathetic connection with their consumers, they also have an enhanced determination to come up with relevant and inspiring concepts that genuinely solve the consumer problems.

That combination of empathy, enthusiasm and determination is priceless!

If you have a consumer challenge that you’d like to unlock, we’d love to explore how our proven consumer connect and insight harvesting programmes might meet your needs.

Please do get in touch, give us a call or connect with David or Joanna on LinkedIn

Are you ready to ‘take a walk’ in your consumers’ shoes?
30 Oct 2017

Are you ready to ‘take a walk’ in your consumers’ shoes?

Really ‘understanding’ your consumer is the key to marketing success.

Not just a superficial understanding but getting beneath their first responses to probe a their deep motivations, underlying beliefs & principles.

This deep, rich, empathetic understanding isn’t always easy to achieve. Traditional consumer groups have their place, but, they’re not the best place to gain this really deep, rich, granular understanding.

This is where in-situ Consumer Connects come into their own.

In-home and in-store consumer safaris give you the invaluable opportunity to get out of your comfort-zone … and try-out your consumers’ shoes!

By getting our of your office for a few hours; immersing yourself in their lives, feeling their pressures & seeing them interact with your products … you will boost your consumer empathy immeasurably

A well moderated in-context safari will not only help you develop a deeper understanding, but also produce illuminating insights which you can validate with a wider audience at a later date.

Two factors are key to getting beyond the flippant comments and knee-jerk responses: ‘Time’ and ‘trust’.


‘Time’ devoted to a safari and an individual is crucial for success. We recommend a minimum of two hours.

It might feel like a long time to spend chatting to someone you don’t know in their own home, but it takes this time to get beneath the surface. Think of your best conversations with your friends. You need to get past: How are you? How’s the dog? To start understanding what’s really going on in their lives. It’s the same with consumers. To start with they’ll tell you the same stuff you’ve heard before, but with time you will get deeper and start revealing many more, actionable insights.

This is where the second success factor of ‘trust’ comes into play.


You shouldn’t sit back and let a ‘third party’ conduct your safaris for you.  We encourage our clients to get out on safari with our moderators to meet their consumers in the flesh … because there’s nothing better than gaining empathy ‘first hand’.

The key to a successful safari is building trust. Our team of moderators have spent years developing the questioning & listening skills to help build this subtle, but crucial, bond between the consumer and the questioner.  Many factors come into play; body language, eye contact and willingness to open up a little yourself, all play a part.

Walk in their shoes?

Are you ready to ‘walk in their shoes’?

Are you ready to gather invaluable clues?

Are you ready to build genuine consumer empathy?

And, are you ready for the ‘rush’ of solution-driven ideas that will almost inevitably follow?

If you’re prepared to devote ‘time’ & build ‘trust’ to consumer connects … you genuinely will gain new, illuminating insights that will help develop your marketing plans for success.

A couple of well structured safaris can be all it takes to open-up your team’s thinking, give them fresh perspective … and help them gain the empathy they need.

We can even help your team develop the questioning, observation & listening skills they need.

Drop us a line or give us a call and we’ll be happy to help you, and your team, reach new insights and gain real, empathetic consumer understanding.

01491 411272

Crafting concepts that deliver winning scores in Concept Tests
24 Oct 2017

Crafting concepts that deliver winning scores in Concept Tests

When you’ve got a new product idea you believe in … you need to craft it into a concept that’ll do it justice in research.

We’ve helped clients deliver some of the highest innovation concept scores they have ever achieved.

  • Delivering 7 winning NPD concepts out 15 concept screened
  • Delivering a 93% innovation concept viability score in a Bases SnapShot!

Discover how we can deliver equally impressive results for you …

1 Interrogate: We’ll stretch your thinking

Every great concept starts with a relevant and engaging insight.

This needs to resonate with one of your target-audience’s fundamental drivers, connect with one of their unmet needs AND be crafted in a language they will recognise as their own.  The reaction you’re looking for is: “I could have said that!”

We’ll help you re-examine what you already know, gather fresh insight (if you need it) and stretch your thinking to maximise your idea’s relevance.

Then we’ll help you craft this into the fabric of your concept … so it gets winning relevance scores!

2 Craft: Bring it to life

The next step is to integrate your idea’s attributes, benefits and RTBs … into the building blocks of a compelling concept

We’ll start by ‘interrogating’ you to find out what’s truly new and different about your idea.  Discovering why it meets consumers’ needs better than anything before.

It’s not easy, but it’s crucial, if you want to achieve the PI and uniqueness scores a winning concept needs!

3 Challenge: Perfecting your Storytelling

Then we’ll use structured narrative-creation tools to help you map all the elements of your idea and make certain the insights, benefits, RTBs all add up to a coherent story.

And because we’re huge believers in the ‘experimental’ approach to innovation, we’ll craft your idea into a series of equally compelling, but nonetheless discreet and distinctive starter-concepts …

This is where our talented creative team’s visual-storytelling skills come in … to bring them to life!

4 Co-Create: Getting all the elements 100% right!

Now it’s time to bring on consumer co-creation …

Only by exposing your ‘fledgling’ concepts to the ‘cynical-eye’ of your potential consumer, will you correct the tiny  flaws that might ‘bring them down’.

Our Planners work hard to generate a lively & inspiring collaborative environment where eloquent, intelligent and imaginative Super-Consumers work face-to-face with our Catalysts & your team.  We will jointly deconstruct the starter-concepts and evolve the most promising options into relevant, motivating and compelling solutions.

Every step in the co-creation process maximises consumer and team engagement.

It’s a great way of prioritising your strongest ideas and making sure they are presented in accessible consumer language … that will win in quant!

Delivering winners in Quant

We’ve already generated winning results for a number of global FMCG companies … and our agile-concept building workshop and co-creators probably cost a lot less than you think!

Isn’t it time you found out what it could do for you?

If you’d like to know more about our thinking on creating the perfect concept, or have a pressing concept creation challenge, why not get in touch to find out how we might help you turn your cool ideas into winning concepts?

Where should you be looking for innovation inspiration?
9 Oct 2017

Where should you be looking for innovation inspiration?

Who should be your ‘business model heroes’?  MIT Technology Review have produced a list of the 50 smartest companies in 2017 – based on their combination of innovative technology with an effective business model.  18 are in Silicon Valley, but the rest might surprise you.

If you’re planning to run an innovation workshop and want a ‘bang up to date’ list of inspiring businesses to stretch innovation thinking to the limit.  Then this is probably your go-to listing!

Compelling claims add consumer-value:  Get your brand super-fit!
9 Oct 2017

Compelling claims add consumer-value: Get your brand super-fit!

Consumers love brands, but sometimes a ‘positive emotional bond’ just isn’t enough.

When you’re faced with aggressive competitors who are happy to use price to attack you, or the economy forces consumers to start cutting back, even the strongest brands need compelling justifications of their added-value.

You need to get your brand super-fit!

Here we share just a few brilliant, best-practice examples of how brands can reinforce their added-value and justify continued purchase, even when times are tough …

1: Make money no object

Help consumers understand that some things in life are too precious for the sake of saving pennies.

L’Oreals – ‘because you’re worth it’ is the epitome of this strategy, as is J&Js ‘No More Tears’ promise.

2: Change the unit of measure

Change consumers’ focus from the price of each unit – to the cost per use.

Fairy washing up liquid has long promised consumers that it costs less per use – remembers those lines of plates?  Each pack still features the claim ‘lasts 50% longer than the next best selling brand.’

3: Emphasise the longevity

Focus consumers on how long your product lasts

Comfort offers ‘14 days of freshness, and fabulous softness from just one cap.’ And Lenor Unstoppables offers ‘12 weeks of boosted freshness.’

4: Be bold

Use price to demonstrate quality and superiority

‘Reassuringly expensive’ claimed Stella.  Waitrose proudly declared ‘Everyone deserves quality food.’

5: Change the reference set

Benchmark against more expensive options

John Frieda Precision Foam Colour claims ‘Salon quality hair colour has found a new home. Yours.’

6: Enhance worth 

Drive the value perception with the language you use.

Patek Philippe confidently state that ‘You never actually own a Patek Philippe.  You merely care for it until the time comes for you to hand it on to the next generation.’

7: Trade off calculations

Offset the price with savings elsewhere.

Persil promises ‘Unbeatable results even in 30 minutes’ so consumers can save time and money.

8: Minimise risk

Offer a money back guarantee

Listerine and Finish both offer money back guarantees if consumers are not completely satisfied.

Generate compelling claims …

Compelling claims can be the key to continued brand success – in the face of both price-driven competitors and economic challenges!

So how can your brand use consumer communication to reframe value perceptions?

We’ve already delivered a number of highly successful workshop and brand-fitness programmes for high profile brands like Heinz and Mars.  We’d love to share our learnings and see if we can help you add-value by getting your own brands super-fit

If you would like us to put our heads together and come up with the perfect solution for you – give us a shout.

Five Agile Techniques to Accelerate Your Innovation Without Sacrificing Rigour
2 Oct 2017

Five Agile Techniques to Accelerate Your Innovation Without Sacrificing Rigour

Why do so many true market breakthroughs come from small businesses?

  • Partly because they’re more iconoclastic about category rules
  • Partly because they are more willing to experiment
  • Partly because they don’t have big business’s attitude to risk eradication
  • Partly because they have fewer processes to slow them down
  • Partly because they tend to launch fast … and worry about optimising their ideas later on!

In summary, because they are a lot more Agile!

Five Agile Innovation Techniques that will help you stimulate experimentation, boost collaboration & accelerate delivery

.. without sacrificing rigour

Behaviour 1: Be More Iconoclastic.

Gathering insights into how the market you intend to innovate works is sensible. But there’s a danger that the act of codifying the “rules” makes you more likely to play by them!

Our REWIND & REFRAME incubators are designed to revisit everything you’ve learned & re-craft it as inspiring start-points for creative thinking.


Behaviour 2: Experiment More.

Never assume there’s a single answer. There are many ways of solving every consumer challenge. The trick is to spot the most promising!

Our THINKSHOP insight-driven idea-generators are designed to stretch the team’s creativity and generate lots of starter-ideas against every challenge


Behaviour 3: Embrace Risk.

We aren’t suggesting you start taking crazy risks, just stop trying to eradicate all risk!

Our CONSUMER CO-CREATORS use the combined brain-power of client-experts and super-consumers to thoroughly interrogate every idea – improving the strongest and reworking weaker ones – to make every idea as good as it can possibly be


Behaviour 4: Accelerate your Processes.

Don’t try to skip Stage-Gates, just pass through them more quickly!

Our RAPID RECYCLING techniques are designed to really focus your team’s attention on the challenge in hand – and by using an Optimised Fast-Track approach, make the maximum progress in the shortest time – without sacrificing rigour


Behaviour 5: Prepare to Iterate.

Fortune favours the fleet of foot. Rather than waiting until everything is 100% perfect, test your concepts as early as you can, aim to be one of the first into the market & then keep improving your offering to stay ahead of your competition!

ONLINE CONCEPT-SCREENING tools can make this happen for a fraction of the cost & time taken by more conventional solutions.


Discover Agile

Speed to market and agility have become key mantras for the leading innovators

The highly-experienced Brand Development team can help you deliver huge increases in innovation agility and efficiency – without sacrificing consumer insight, creativity or best practices

Our planning and creative teams are on standby to help you apply these techniques to your own challenges …

If you’d like to know more about our thinking on agile innovation, or you have a pressing concept optimisation challenge – why not get in touch to find out how we can help you generate cool ideas and winning concepts?