Brand Development: Rapid Recycling
How About 3 Months Progress in Just 5 Days?
Most innovation projects follow a proven path: from understanding, to insight, to idea generation, then evolution and eventually evaluation.
By the time you have got your team and resources together, it's no surprise if any one of these modules takes anything up to three months. No wonder then that most ideas take anything between 9 months and 2 years to bring to launch.
Now that the recovery is underway, lots of clients are realising that this is just too slow.
You need to unlock robust insights fast, generate creative ideas fast and create compelling positionings fast!
To address this challenge, we have created a rapid recycling workshop programme that delivers up to 3 months progress in just 5 intensive days.
Does that sound fast enough for you?
The Rapid Recycling Race Plan ...
Day 1: We hold a joint client-agency creative workshop to explore your challenge, un-cover consumer insights and develop creative ideas
Day 2: We refine the ideas and bring them to life ready for consumer research
End day 2: We conduct consumer incubators in which concepts are evaluated and evolved
Day 3: Team regroups for a second workshop to refine concepts in line with consumer feedback
Day 4: We go back into consumer research
Just 5 days after briefing we can deliver learnings ready for you to act upon.
If you would like, we can go on to refine and evolve the concepts ready for a more structured evaluation using our quick, cost-effective in-house online screener tool – Hyperthetical, or one of the more conventional STM tools.
The Finish Line
The output for the recycling process is a set of validated insights, a set of validated concepts, or a set of validated positionings ... just 5 days later.
We don't sacrifice any rigour, we don't cut any corners ...
we just focus (and get your team to focus with us) on the challenge for 5 solid days. No distractions.
It's a big commitment. So we do offer a version where the 5 days are broken up over a two or three week period. Whichever you go for, you still get up to 3 months progress in a remarkably short time.
We've recently completed an insight
recycler for Mars, a product
concept Rapid Recycler for
Unilever and a positioning Recycler for GSK.
So whether it is to make up for time because of the recession, or just to get ahead of the competition ... don't you think it's something you should find out about?