Innovation Positioning & Branding

AstraZeneca

AstraZeneca asked us to work with them to identify a framework for strategic thinking that would encompass the major drivers in their market.

We not only created a model that captured the key strategic issues and trends in the market, but removed much of the complexity and acted as a springboard for future creative thinking.

"David and his team are excellent strategic thinkers with an ability to capture the essence and drive it forward to action for a reasonable fee" Creative Innovation Director, AstraZeneca