Innovation Positioning & Branding
Avery – Dennison
Avery asked us to help them bring a range of decorative iPod transfers to market on almost impossible timings – they briefed us in November, but still needed the product ready for launch in time for Christmas.
Far from panicking – we helped them develop the brand concept and then went on to create packaging and merchandising materials that told the concept’s story at point of purchase.
We handled every aspect of the launch and delivered a range of three packs for launch into French and German stores within 28 days of briefing.
