Innovation Positioning & Branding
Galaxy Mistletoe Kisses
Mars wanted to own chocolate indulgence in the months leading up to Christmas.
We created a holistic product concept and brand proposition that was every bit as flirty and enjoyable as a kiss under the mistletoe.
Mistletoe Kisses were launched in the run-up to Christmas ‘07, voted one of the Products of the Year for 2008 and returned for a third truimphant year in the run-up to Christmas 2009.