When Herbalife the world's leading manufacturer of diet and nutritional shakes were preparing for the pan-European launch of their Meal Replacement Bar they asked us to help them create the branding
The product is primarily targeted at dieters and intended to complement Herbalife's world famous meal replacement shakes.
The brief was to balance appetite appeal ... and the promise of a substantial, satisfying and tasty replacement for a balance meal.
The finished execution delivered a mix of mouthwatering photography and informative iconocraphy.
Brand Development explored naming options and alternative design routes before preparing photography and artwork for the final design.