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Innovation Positioning & Branding

ICI Paints

During 2007 Brand Development supported three ICI Paints’ innovation teams with brainstorm facilitation, concept building and stimulus generation as part of their three month push to generate business changing innovation initiatives.

Your workshops brought fresh inspiration to our idea generation. You were very good at understanding the objectives we were trying to achieve and finding the right technique to bring out the best in us. You were great at building on ideas and unlocking our creativity!Global Innovations Manager. ICI Paints

 

Revive

Revive one of your brands

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Stretch

Stretch your
brands

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Embrace

Understand the future

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Create

Create a new brand

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Optimise

Optimise an existing brand

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