Mars Snackfood

We have completed many projects for Mars Snackfoods over the last sixteen years – everything from brand strategy and insight generation, to trends workshops and concept creation.

There is virtually no brand in the Mars portfolio that we haven’t worked on. One of the very first was Milky Way Magic Stars – where we uncovered the insight that mum’s buy chocolate not just to to demonstrate love – but also to gain peace and quiet. .

We went on to create a brand that delivered both more effectively than any of its competitors