Mastronardi Inc a major North American grower of fresh produce invited Brand Development to help then relaunch and reivigorate their Sunset brand
Mastronardi face the ongoing challenge of keeping their Sunset brand fresh - and constantly ahead of their competitors who are all to ready to copy their design and product intiatives.
We set out to create a distinctive, differentiated and ownable brand-world that set off the produce to its best advantage and told the freshness story in a compelling way.
To help them really distance themselves from their competition we helped them bring to life the idea of the Green Grass Project - an initiative that showcases their use of environmentally friendly materials and working methods - a key point of differentiation.
The Green Grass story and branding elements were then rolled out across product labels, shipping cases, marketing collateral, web banners and their trade show booth - in time for the programme launch at the 2008 PMA in Orlando.