Innovation Positioning & Branding
Match.com
Match asked Brand to help optimise the positioning of their dating offerings.
In just three very intense weeks the Brand Development team helped Match.Com (the UK's leading dating website): use qualitative research to really understand the hopes and needs of singles; workshops to identify key positioning messages for both their existing Match service and their new Affinity offering ... and quantitatively test alternative advertising executions, voice-overs and claims.