Consumer Understanding - creating actionable consumer connections
Consumers can seldom spontaneously tell you what they think and feel – you need to dig deep to create genuine understanding
The Brand Development planning team uses disruptive market research techniques to strip away consumers’ surface responses and probe for more insightful, more actionable understandings of what motivates their behaviour and drives their choices.
We will use mini-groups, depth interviews even ethnographic observation – whatever it takes to put consumer behaviour into context and draw out the deep understanding of what consumers really do, really think and really mean – that leads to actionable understanding.
After all – understanding is nothing if it doesn’t lead to action.