Innovation Positioning & Branding
Creating A Vigorous Innovation Pipeline
A number of years ago McKinsey came up with the concepts of the Three Horizons.
Horizon One: focuses on the near future. It's dominated by brands you already own and technologies you already work with. Ideas tend to be brand extensions or re-working of existing products.
Horizon Two: focuses on the next decade. It may require you to develop new brands, introduce new technologies and stretch how you think about meeting consumers' needs.
Horizon Three is the most challenging of them all. It is the development of radical new business opportunites that will meet as yet embryonic consumer needs and generate the new streams of revenue that will provide your business growth in the decades to come.
Idea generation for Horizon Two and Three requires techniques that balance extreme creativity with strategic clarity. Please give us your contact details and click submit to read more ...