Latest News
Coffee Storytelling
We are delighted to be working with two of Europe's leading coffee brands to brainstorm ways of improving their storytelling to their French and German consumers. more »
Green Initiative
We're delighted to be working with one of Europe's leading food and beverages groups to brainstorm ways of reducing the Global Warming Potential of one of their key product lines. more »
Super-Premium Innovation
We're really excited to have been asked to develop the brand and communications architecture for a major Swiss based luxury goods manufacturer. more »
Posh Insurance
We're working on a brilliant project with one of the UK's most successful and up-market insurance companies. Absolutely fascinating! more »
Going Organic In France
Brilliant workshop brief to explore ways of accelerating the acceptance of organic foods in France more »
Global Positioning
We've just finished a major positioning project with Pepsi-Lipton International and their global brand team. more »
Innocent Planning Director
We are very excited that Joe Goyder, Innocent's Insight Manager, is joining the Brand Development team as Planning Director more »
Sporting Frenchmen
Brief from one of France's leading sports drink brands to our French office more »
Icons, Icons, Icons
Pan-EU brief for our favourite stationery company to develop on-pack icons to improve benefit communication on pack. more »
Yummy Yogurt
We're in the thick (pardon the pun) of a research and brainstorming incubator programme to help define a new positioning for one of the UK's yummiest big-pot yogurt brands. more »
Added Value Workshop
Very excited to be delivering a project for Reckitt-Benckiser on a their Finish Dishwashing brand. more »
Cracking Wholesomeness
Consumer understanding and proposition optimisation for for one of Britain's yummiest good for you brands. more »
Choccy Spread
Tasty workshop and research brief from organic spreads manufacturer to help them develop new positioning and packaging. more »
Consumer Relationship Innovation
Strategic innovation programme aimed at optimising the consumer experience for one of the UK's classiest and most stylish insurance brands more »
Insight Driven Innovation
Strategic analysis of all the consumer research and brand equity data held by one of the UK's favourite breakfast cereals brands - with a view to identifying consumer driven insight platforms more »
Talking Icons
Creating a visual language that helps B2B consumers navigate the complex product range of one of the world's leading stationery brands. more »
Smell The Coffee
Consumer safaris, classic consumer groups and workshops in both Hamburg and Paris for two of Europe's leading cofee brands more »
Consumer Co-Creation Workshops
Three day workshop with clients and their planning partners to fast-track evolve a series of strategic initiatives into actionable concepts - three days and three waves of consumer research. Challenging,... more »
Insight Workshops
Brilliant programme of workshops for one of our clients building on some fresh consumer learning and using abstraction and consumer interaction to spot and structure actionable insights. Great little venue... more »
Consumer Vox Pops
Brilliant little brief from one of our favourite clients to go out and interview consumers on camera and create vox-pop videos that bring them to life for the benefit of... more »
Insight Safari
Lovely opportuntiy to work with one of the UK's most respected marketing and insight teams. Over a month and a half we will all go out and meet their consumers... more »
UK, FR, DE Naming Brief
Smashing naming brief from one of our long-term clients to find a new name for one of their existing services. Cue recruitment of more multi-lingual translators and creatives to generate... more »
Strategic Innovation & Trends
Massive and really intellectually challenging project to help an existing client harness all their existing research and insight into a framework of trends and creative springboards. This is going to... more »
Emerging Markets
Back to one of our great loves to do an emerging markets project for one of our clients. Brilliant opportunity to explore startegies to open up key markets like Brazil... more »
Sticky Fingers Workshop
Innovation workshop project with the sales and marketing team for Tate & Lyle exploring one of their strategic opportuntiy areas. Great opportuntiy for everone to get their hands really dirty... more »
Pushing The Boundaries
Great workshop with one of our favourite clients working with their insights, R&D and marketing teams to see what exciting new product ideas we can come up with to stretch... more »
Creative Innovation Leaps
Lovely project with our friends at Unilever working with their marketing, insight and R&D teams to see where long-term innovation could take one of their drive brands. more »
Oriental Innovation
We're thrilled to have been asked to work with Heinz on innovation for their Amoy brand more »
Innovation Workshops
We're delighted to have been asked by our friends at Avery to run another workshop in their innovation programme. This time at Wycombe Wanderers Football Club. Score! more »
Bigger, Better, Faster
We're delighted to have been asked by one of the world's biggest food companies to work with them exploring ways of making their innovation pipeline and plan ... even bigger,... more »
Budapest Innovation Workshops
Our workshop team are off to Budapest to facilitate a strategic innovation workshop for a leading food company operating in Scandanavia, Eastern Europe, Russia & Ukraine. more »
How To Ensure Success After Launch
What do you do after launch to improve chances that a new product will be a success. We've reviewed success strategies for a client. Let us know if you would... more »
Future of Work Workshop
Our ideation workshop team are delighted to be working with one of the world's leading stationery companies to identify the products we will all be using over the next 20... more »
Secret Beverages Project
We're very excited to have been asked by a global beverages client to work on a top secret global project for them more »
Getting Together with Match.Com
Our planning and consultancy teams are thrilled to be working with Match.com the UK's leading dating website on their communication relaunch and the introduction of a high-profile new product initiative more »
Strategies For Beating Own-Label Threats
We've just pulled together a paper for a client on the strategies used by brands operating in categories where own-label presence has been kept at a minimum. Let us know... more »
PepsiCo Snackfoods Strategy Brief
Brand Development have just been briefed by one of the PepsiCo snackfoods brands to work with them on brand strategy. more »
Brand Reframing for Heinz
Brand Development have been retained by HJ Heinz to work with them on the equity reframing and strengthening of one of their key culinary products. more »
NPD Concepts for Mars
We've just completed a workshop for Mars generating new product ideas for one of their key seasonal lines more »
Mistletoe Kisses Back For Third Year
Mistletoe Kisses, the pre-christmas seasonal treat thet we helped Mars develop is returning to the UK market for a third triumphant year. more »
Beverage Innovation
Brand Development have been retained to work on an innovation project by a client in the in the beverage market. more »
Rapid Recycling in France
Brand Development have been appointed by GSK to run rapid recycling workshops for them in France. more »
Best Practice in Emerging Markets
Brand Development have been appointed by a major pharmaceutical group to help them identify best practice amongst FMCG and pharma competitors in key emerging markets. more »
Brand Performance
Brand Development have been appointed by Avery Office Products to work with them on a major brand performance research project. more »
Global Innovation
Brand Development have been invited to work with Unilever on innovation for their Flora brand. more »
Emerging Markets
Brand Development have been appointed by Astra Zeneca to work with them on innovation strategies for key emerging makets. more »
Brand Reframing
Brand Development have been commissioned by HJ Heinz to work with them on best practice brand reframing. more »
PepsiCo Innovation
Brand Development have just successfully completed a product and packaging brief for PepsiCo on one of their functional drinks brands. more »
Face to Face
Avery Office products have commissioned Brand Development to undertake a programme of face to face research with business users of stationery products. more »
Unilever Innovation Workshops
Brand Development have been appointed to work with Unilever on a programme of innovation workshops to help them revitalise one of the key brands and reinforce the bonds between the marketing and... more »
Innovation in the UAE
Brand Development are delighted to have been commissioned to manage and implement an innovation programme for a major packaged goods manufacturer in the United Arab Emirates more »
Innovation at Easter
Maltesers Bunnies are beginning to appear in retailers across the UK. This is the output from a project we undertook on behalf of Mars Chocolate in 2007/8. Designed to bring... more »
Positioning Biscuits
Brand Development UK have been appointed to work with premium German biscuit brand Bahlsen on a top secret brand positioning project. more »
Premium Beer in France
Brand Development have been using workshops with young, cutting-edge product designers to generate innovative premium packaged beer concepts for Heineken Enterprise in France more »
NPD Success
Galaxy Mistletoe Kisses the feel-good pre-Christmas self-indulgence Brand Development helped develop for Mars have returned to the UK market for a second season more »
Global NPD Reach
Brand Development have added affiliates in: San Francisco, New York, Hamburg and Melbourne within the last few weeks more »