Glanbia Performance Nutrition

Ideation & Concepting to generate new product ideas

We helped Glanbia Performance Nutrition’s team generate masses of ideas to meet the needs of their gym going consumers.

We led the multi-disciplinary team through a series of creative workshop exercises to generate a massive bank of creative starter ideas.  The team then shortlisted the strongest 50 … and we visualised them in preparation for consumer co-creators.

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Then the fun started …

We started at Dorney Lake where our moderators ran two x three hour co-creation sessions with target consumers to pinpoint & optimise the most promising ideas.

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Then we moved on to Frankfurt to repeat the process.

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Then it was back to Dublin for a core-team workshop day – during which we identified the twelve strongest platforms that would form the core of their innovation pipeline.

At this moment, they are busy fine-tuning the propositions and formulating the products.  So standby for launch

From briefing to business recommendations in less than 6 weeks!

  • Client :Glanbia Performance Nutrition