We helped Glanbia Performance Nutrition’s team generate masses of ideas to meet the needs of their gym going consumers.
We led the multi-disciplinary team through a series of creative workshop exercises to generate a massive bank of creative starter ideas. The team then shortlisted the strongest 50 … and we visualised them in preparation for consumer co-creators.
Then the fun started …
We started at Dorney Lake where our moderators ran two x three hour co-creation sessions with target consumers to pinpoint & optimise the most promising ideas.
Then we moved on to Frankfurt to repeat the process.
Then it was back to Dublin for a core-team workshop day – during which we identified the twelve strongest platforms that would form the core of their innovation pipeline.
At this moment, they are busy fine-tuning the propositions and formulating the products. So standby for launch
From briefing to business recommendations in less than 6 weeks!
- Client :Glanbia Performance Nutrition