Kellogg’s

Insight, Ideation & Concepting to generate new product ideas

Rise & shine …

Reinvigorating a brand leader in on-the-go breakfasting.

We woke the European innovation team up early and took them out into the morning streets of Manchester to experience the morning routines of their target consumers.

After lots of cups of hot, strong coffee … our team led them through a day of intensive idea generation & concept creation; followed by a second day of full-on speed-dating with super-consumers to turn their starter ideas into fully-formed concepts for testing.

The result: a batch of strong ideas to breathe fresh life into their brand.

If this case-history has inspired you, and you have similar challenges where our insight, ideation and concept co-creation skills might add value for you – we would love to hear from you

  • Client :Kellogg's