Getting to know US Moms …
Building on the success of Closer to Nature to create an innovation pipeline.
We took the marketers and product designers in Tommee Tippee’s global innovation team on a journey of discovery.
We started with Consumer Safaris in Charlotte N.C. to really understand the needs of real-life new moms and moms-to-be; we used creative brainstorming techniques to stimulate team thinking; then worked with yet more super-consumer moms in consumer co-creation workshops in Atlanta G.A. to turn starter ideas into highly motivating concepts.
The result: a complete rethink on how the brand should communicate through packaging – with a much greater emphasis on building the over-arching Tommee Tippee branding and storytelling … whilst not losing the magic of the Closer-to-Nature proposition
Plus we were also able to deliver a packed innovation pipeline of both feeding-bottle & preparation-accessories concepts for development by Tommee Tippee’s brilliant innovation & marketing team throughout 2015 and 2016
The first launch from this packed pipeline took place in Summer 2015 when the highly innovative Pump & Go concept was launched in the UK & USA to great critical acclaim from bloggers and mothers alike.
If this case-history has inspired you, and you have similar challenges where our insight, ideation and concept co-creation skills might add value for you – we would love to hear from you
- Client :Mayborn - Tommee Tippee