Generating strong new product ideas is seldom a problem (at least not if you brainstorm with us!). But evolving those ideas into outstanding innovation concepts can be a real challenge. We’ve identified five factors that seem to separate average conceptsRead More
Without great consumer insights, it's virtually impossible to deliver marketing success. But how will you deliver the 'game-changing insights' your business needs? Classic research groups work fine, but they don't get you deep inside your consumers' lives or deep insideRead More
Everyone recognises the need to grow their business in 2018. But which strategy would be best for your business: Should you play it safe and go for optimisation? Should you invest in core renovation? Or should you bet big –Read More
When you've got a new product idea you believe in ... you need to craft it into a concept that'll do it justice in research. We've helped clients deliver some of the highest innovation concept scores they have ever achieved. Delivering 7Read More
Consumers love brands, but sometimes a 'positive emotional bond' just isn't enough. When you're faced with aggressive competitors who are happy to use price to attack you, or the economy forces consumers to start cutting back, even the strongest brandsRead More
It's very exciting to see yet another launch from our lovely clients at Premier Foods. Designed to capitalise on the consumers' demand for quick, convenient, high-protein snacks and light-meals Batchelors' microwaveable ambient protein pots turn wholesome, high-protein beans and pulsesRead More
Once the territory of cheap chocolate and hyperactive children, advent calendars have evolved into something a bit more sophisticated. Today’s new offerings target a range of ages, interests and wallet sizes with an overwhelming array of calendars tailored to a new adult audience.Read More
According to Business Week, 2009 was the year when innovators either cut-back on their innovation effort, or discovered "Trickle Up" innovation. I think there is a lot of truth in this. We certainly worked on a number of projects inRead More
The Saturday Telegraph published a nice list of their top ten technology gadgets that they reckon defined the last decade. They include: The iPod (2001), Sky + (2001), the USB Stick (2000), Nintendo Wii (2006), Blackberry (2002), Tom Tom GoRead More
Marketing in the latter part of the 20th Century was dominated by TV advertising ... and to a lesser degree print media. All very straightforward from a positioning point of view. As the 21st Century gets fully underway things are rapidly becomingRead More
