12 Jun 2018

Create brilliant innovation concepts!

Generating strong new product ideas is seldom a problem (at least not if you brainstorm with us!).  But evolving those ideas into outstanding innovation concepts can be a real challenge. We’ve identified five factors that seem to separate average conceptsRead More
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
Brainstorming like the 12 greatest entrepreneurs
2 Apr 2012

Brainstorming like the 12 greatest entrepreneurs

There's a great article in Fortune Magazine reviewing the achievement of their top 12 entrepreneurs.  We thought it would be interesting to structure a creative brainstorming workshop that takes each of their approaches and force-fits it to our client's commercialRead More