2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
4 Jan 2018

Nine Key Consumer Trends for 2018

If you are tasked with plotting your business’ long-term strategy or innovating the portfolio beyond 2020, you need to keep your finger on the pulse of consumer trends. But with so many forecasts being published every year - this canRead More
14 Jan 2016

Colour me creative

We're always on the look-out for fresh, new creativity tools. Adult colouring books were one of the biggest publishing trend of 2015, with hundreds of new books published and millions sold. The books are an entirely new publishing genre, whereRead More
11 Jan 2016

Bowie: a master of reinvention

Today is a sad day marking the loss of a remarkable man and one of our creative idols. Will Gompertz, the BBC Arts editor, neatly sums up our feelings when he writes that 'David Bowie was the Picasso of pop. HeRead More