By David Goudge
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
By David Goudge
14 Jan 2016

Colour me creative

We're always on the look-out for fresh, new creativity tools. Adult colouring books were one of the biggest publishing trend of 2015, with hundreds of new books published and millions sold. The books are an entirely new publishing genre, whereRead More