By David Goudge
12 Jun 2018

Create brilliant innovation concepts!

Generating strong new product ideas is seldom a problem (at least not if you brainstorm with us!).  But evolving those ideas into outstanding innovation concepts can be a real challenge. We’ve identified five factors that seem to separate average conceptsRead More
By David Goudge
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
By David Goudge
30 Jan 2018

Optimisation, Renovation or Innovation?

Everyone recognises the need to grow their business in 2018. But which strategy would be best for your business: Should you play it safe and go for optimisation? Should you invest in core renovation? Or should you bet big –Read More
By David Goudge
18 Dec 2017

Christmas Seasonal Innovation 2017

Whether you call it the Holidays or Christmas, there is no denying that November and December are key months for lots of categories. Retailers pile on the Christmas decorations and emotional TV campaigns, food-manufacturers go into over-drive ... and someRead More
By David Goudge
14 Dec 2017

Unlocking the secrets of wellness & wellbeing innovation

Wellness & wellbeing are amongst the hottest trends this year. But innovating wellness & wellbeing isn't easy. We’ve seen lots of concepts crash and burn. So, what does the forward-looking innovator need to know before they can capitalise on theRead More
By David Goudge
8 Mar 2016

The rise of Hemp

One of the more 'out there' predictions for 2016 seemed at first sight to be the suggestion that this could be the year cannabis goes mainstream. The Speciality Food Association included 'culinary cannabis' in a recent trends piece, reporting that marijuana isRead More
By David Goudge
6 Jan 2016

Trends for 2016

Happy New Year! January is a perfect time to review the past year, pick up on the key trends from the last 12 months and start thinking about how to use these themes to optimise future innovation. Having absorbed mountains of articles andRead More
By David Goudge
23 Dec 2015

Classic idea + new perspective

Once the territory of cheap chocolate and hyperactive children, advent calendars have evolved into something a bit more sophisticated. Today’s new offerings target a range of ages, interests and wallet sizes with an overwhelming array of calendars tailored to a new adult audience.Read More