Location-based campaigns are starting to take off and today I came across great example that bought me much amusement at my desk this morning. The app is called Hijack created by a shoe store called Meat Pack, which sell a range of different branded trainers. The app sends a discount to customers in the form of a timer when they entered a competitors shop – starting at 99% decreasing by 1% per second until they entered a Meat Pack store thus claiming whatever percentage was still displayed. The great thing about locational technology is that retailers will be able to measure browsing behaviours and target their marketing to the individual customer. Takes the saying “being in the right place at the right time” to a whole new level.