We are just loving the Jaguar “It’s good to be bad” storytelling in their advertising.
With particular genius, they are going to extend it to the new Bond movie, where the villain will once again drive a Jag. This time the astonishing C-X75.
No doubt, the bad guy will have a British accent again. But who cares!
The great thing is that we’re not the only people to appreciate the subtle genius of this campaign.