Five Agile Innovation Techniques that will help you stimulate experimentation, boost collaboration & maximise learning ...

Why do so many true market breakthroughs come from small businesses?

  • Partly because they’re more iconoclastic about category rules
  • Partly because they are more willing to experiment
  • Partly because they don’t have big business’s attitude to risk eradication
  • Partly because they have fewer processes to slow them down
  • And partly because they tend to launch as fast as they can … and worry about optimising their ideas later on!

In summary, because they are a lot more Agile!

We’ve identified 5 behaviours that big businesses can easily adopt to make them more agile … without sacrificing creativity or rigour.

Behaviour One:  Be More Iconoclastic. Gathering insights into how the market you intend to innovate works is sensible.  But there’s a danger that the act of codifying the “rules” makes you more likely to play by them!  Our REWIND & REFRAME incubators are designed to revisit everything you’ve learned & re-craft it as inspiring start-points for creative thinking.

Behaviour Two:  Experiment More.  Never assume there’s a single answer.  There are many ways of solving every consumer challenge.  The trick is to spot the most promising! Our THINKSHOP insight-driven idea-generators are designed to stretch the team’s creativity and generate lots of starter-ideas against every challenge.

Behaviour Three:  Embrace Risk.  We aren’t suggesting you start taking crazy risks, just stop trying to eradicate all risk!  Our CONSUMER CO-CREATORS use the combined brain-power of client-experts and super-consumers to thoroughly interrogate every idea – improving the strongest and reworking weaker ones – to make every idea as good as it can possibly be.

Behaviour Four: Accelerate your Processes.  Don’t try to skip Stage-Gates, just pass through them more quickly!  Our RAPID RECYCLING techniques are designed to really focus your team’s attention on the challenge in hand – and by using an Optimised Fast-Track approach, make the maximum progress in the shortest time – without sacrificing rigour.

Behaviour Five: Prepare to Iterate.  Fortune favours the fleet of foot.  Rather than waiting until everything is 100% perfect, test your concepts as early as you can, aim to be one of the first into the market & then keep improving your offering to stay ahead of your competition!  ONLINE CONCEPT-SCREENING tools like Brand Development’s Hyperthetical can make this happen for a fraction of the cost & a fraction of the time taken by more conventional solutions.

Speed to market and agility have become key mantras for the leading innovators.

The highly-experienced Brand Development team can help you deliver huge increases in innovation agility and efficiency – without sacrificing consumer insight, creativity or best practices.

Shouldn’t you talk to one of our team soon – to find out how?