New Product Development (NPD) is the consumer-centric process of transforming market insights into commercially viable products that drive sustainable business growth.

The true, if frustrating, paradox of innovation is that transformative new products & brands tend not to emerge from big businesses applying systematic innovation processes, but from entrepreneurs who have a deep, personal understanding of a problem and dare to ignore the “rules”!

Brand Development has a 30+ year track record of using disruptive thinking and agile tools to help leading global brands spot insights with fresh eyes, create game-changing product solutions unconstrained by conventional wisdom and craft concepts that consumers love – adding billions of pounds, dollars and euros to their bottom lines.