PepsiCo – Sunbites

Ideation, Concepting & Co-Creation to create healthy new products

Sunbites is already an established ‘healthier’ snacking option in the crisp aisle and the Walkers team were keen to explore how far the brand equity could be stretched from this healthy platform.

We gathered together a group of our catalysts to brainstorm with the Walkers team to generate a bank of ‘healthier’ snacking concepts


During the workshops a bank of promising concepts were evolved and quant concept tested from which a strong pipeline of new product ideas was constructed.