By David Goudge
9 Oct 2018

Gaining Insights into Kids’ World

What do kids love? What will mums buy? We've been using Ethnography, Safaris and Co-Creation groups with Mums and their Kids to understand what makes a kid's brand cool and what makes it into a winner with mums too! Who'dRead More
By David Goudge
21 Dec 2015

Yollies win even more awards!

Some innovation projects are obvious winners from the outset, others require a bit more vision and commitment. We loved working with the fabulous Kerry Dairies team on the Yollies project as they had all the vision and commitment we could possiblyRead More
By David Goudge
1 Dec 2015

Watch out Nutella!

There aren't many kids that don't love Nutella on their bread, but now kids in Japan will be able to have slices of ready-cut and pre-packed chocolate! Bourbon have started to sell soft and intense chocolate slices packaged like Kraft CheeseRead More