By David Goudge
14 Nov 2017

Why do fewer than 25% of new product launches succeed?

It’s an established fact that 75-80% of new product launches fail   Based on Nielsen’s data, 99% fail deliver more than €10m sales in year one!   Yet NPD is still a critical component for any company seeking to deliverRead More
By David Goudge
29 Jan 2016

Oh, how very Pinteresting…

If you personally don't have a crystal ball, don't despair.  It could just be time to turn to Pinterest as a predictive tool. Pinterest knows what consumers like... In fact, thanks to its impressive bank of user-generated data, Pinterest oftenRead More
By David Goudge
19 Jan 2016

Evolving wearable tech with empathy

We were intrigued to see that Iris Apfell, the 94-year old grand dame of fashion, has released a range of 'Wisewear' wearable tech jewellery. The self-proclaimed 'geriatric starlet' has created a collection of pieces that monitor the wearer's activity and sleep,Read More