21 Dec 2015

It’s beginning to look a lot like Christmas

December is in full-swing: the tree's up, jaunty festive hats are an option (although generally as a form of torture) and the Christmas ad-campaigns are in full-swing! Great brand-equity building is all about 'storytelling' -  and Christmas ads are a greatRead More
30 Nov 2015

Noodles made from wood-pulp!

It's hard to know whether to be horrified, or really impressed.  We've settled for really impressed Japanese textile company Okimenshi produces a fibre from tree pulp that they have started to spin into edible noodles.  The brand are marketing themRead More