By David Goudge
19 Mar 2019

Insight Tools That Drive Innovation

Some innovations come out of the blue, but the vast majority are based on disruptive, actionable insights that unlock fresh perspectives into unsatisfied consumer needs. But uncovering those disruptive, actionable insights can be incredibly challenging ... The good news? ThereRead More
By David Goudge
21 May 2018

12 Powerful New Insight Gathering Tools

Without great consumer insights, it's virtually impossible to deliver marketing success. But how will you deliver the 'game-changing insights' your business needs? Classic research groups work fine, but they don't get you deep inside your consumers' lives or deep insideRead More
By David Goudge
14 Nov 2017

Why do fewer than 25% of new product launches succeed?

It’s an established fact that 75-80% of new product launches fail   Based on Nielsen’s data, 99% fail deliver more than €10m sales in year one!   Yet NPD is still a critical component for any company seeking to deliverRead More
By David Goudge
8 Mar 2016

The rise of Hemp

One of the more 'out there' predictions for 2016 seemed at first sight to be the suggestion that this could be the year cannabis goes mainstream. The Speciality Food Association included 'culinary cannabis' in a recent trends piece, reporting that marijuana isRead More
By David Goudge
14 Jan 2016

Colour me creative

We're always on the look-out for fresh, new creativity tools. Adult colouring books were one of the biggest publishing trend of 2015, with hundreds of new books published and millions sold. The books are an entirely new publishing genre, whereRead More
By David Goudge
6 Jan 2016

Trends for 2016

Happy New Year! January is a perfect time to review the past year, pick up on the key trends from the last 12 months and start thinking about how to use these themes to optimise future innovation. Having absorbed mountains of articles andRead More
By David Goudge
23 Dec 2015

Classic idea + new perspective

Once the territory of cheap chocolate and hyperactive children, advent calendars have evolved into something a bit more sophisticated. Today’s new offerings target a range of ages, interests and wallet sizes with an overwhelming array of calendars tailored to a new adult audience.Read More
By David Goudge
11 Dec 2015

Wot, no meat?

Today the COP21 climate change talks draw to a close in Paris and the big talking point for foodies and anyone in the food industry has to be the discussion about our meat-eating habits and what responsible meat consumption should look likeRead More