Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
Happy New Year! January is a perfect time to review the past year, pick up on the key trends from the last 12 months and start thinking about how to use these themes to optimise future innovation. Having absorbed mountains of articles andRead More
Some innovation projects are obvious winners from the outset, others require a bit more vision and commitment. We loved working with the fabulous Kerry Dairies team on the Yollies project as they had all the vision and commitment we could possiblyRead More
Today the COP21 climate change talks draw to a close in Paris and the big talking point for foodies and anyone in the food industry has to be the discussion about our meat-eating habits and what responsible meat consumption should look likeRead More
