After nearly two years of insighting, analysis, ideation, concepting and activation - it's very exciting to see the Concha y Tora UK team launch their O'jos Spritzers range. The products were launched as part of London Wine Week at theRead More
Very exciting to see that Mars' M&M Ice Creams have made it into Nielsen's Top 25 New Products 2019 listing. A huge achievement for Ian Hepburn and the team at Mars Steinbourg!
How do Millennial Mums work out what they should be feeding to their precious little people? There's so much expert opinion, stuff on Google and advice from friends on Facebook - how do they work out what to trust? We'veRead More
Now that almost 30% of 16 to 24 year olds in the UK class themselves as non-drinkers, what's does the future of bar and pub-based socialising look like? We've been using online ethnography and super-consumer focus-groups to get our fingerRead More
We've been having great fun using safaris and ethnography to get to understand the complex relationship Millennial Mums have with the branded drinks they buy for their kids.
We've been having a dig through the 2019 innovation forecasts and CES reviews over the last couple of days - and pulled together a summary of nine fast-emerging consumer trends, that we're confident you will find interesting. All you need toRead More
We were very excited to collaborate with the brilliant Nestlé Prague Sugar Confectionery team. We helped them gather insights, update their segmentation, plot their strategy, generate ideas and co-create them into winning concepts with their target consumers One of theRead More
Too many NPD ideas fail in concept tests! So, when you’ve got a new product idea you believe in … you need to craft it into a concept that’ll do it justice in research. We’ve helped clients deliver some of the highestRead More
Store safaris, workshops and and super-consumer co-creation groups make for a brilliantly steamy two-day trip to Chicago with our favourite sports nutrition client
Generating strong new product ideas is seldom a problem (at least not if you brainstorm with us!). But evolving those ideas into outstanding innovation concepts can be a real challenge. We’ve identified five factors that seem to separate average conceptsRead More