9 Oct 2018

Gaining Insights into Kids’ World

What do kids love? What will mums buy? We've been using Ethnography, Safaris and Co-Creation groups with Mums and their Kids to understand what makes a kid's brand cool and what makes it into a winner with mums too! Who'dRead More
9 Jul 2018

Icelandic Exploration

What's going on?  Why is Iceland, a country of 300K inhabitants, accounting for 30% of European sales? We love a challenge like this! It's even better when it gives us a chance to spend three days in Iceland at midsummerRead More
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
8 Mar 2016

The rise of Hemp

One of the more 'out there' predictions for 2016 seemed at first sight to be the suggestion that this could be the year cannabis goes mainstream. The Speciality Food Association included 'culinary cannabis' in a recent trends piece, reporting that marijuana isRead More
23 Dec 2015

Classic idea + new perspective

Once the territory of cheap chocolate and hyperactive children, advent calendars have evolved into something a bit more sophisticated. Today’s new offerings target a range of ages, interests and wallet sizes with an overwhelming array of calendars tailored to a new adult audience.Read More
21 Dec 2015

Yollies win even more awards!

Some innovation projects are obvious winners from the outset, others require a bit more vision and commitment. We loved working with the fabulous Kerry Dairies team on the Yollies project as they had all the vision and commitment we could possiblyRead More
11 Dec 2015

Wot, no meat?

Today the COP21 climate change talks draw to a close in Paris and the big talking point for foodies and anyone in the food industry has to be the discussion about our meat-eating habits and what responsible meat consumption should look likeRead More
1 Dec 2015

Beazley Wins Lloyd’s Innovation Award

We always get ridiculously excited when one the projects we've worked on makes it to market, so you can imagine how thrilled we were when we heard that our lovely boutique insurance client Beazley had won one of the inauguralRead More
1 Dec 2015

Watch out Nutella!

There aren't many kids that don't love Nutella on their bread, but now kids in Japan will be able to have slices of ready-cut and pre-packed chocolate! Bourbon have started to sell soft and intense chocolate slices packaged like Kraft CheeseRead More