Generating strong new product ideas is seldom a problem (at least not if you brainstorm with us!). But evolving those ideas into outstanding innovation concepts can be a real challenge. We’ve identified five factors that seem to separate average conceptsRead More
Great innovators don’t just keep up to date with existing consumers’ needs … They stay two or three paces ahead of the herd, by anticipating where change will drive expectations tomorrow ... That's why trends are so important! Nowhere is changeRead More
80% of innovations fail. So, innovation is all about making big bets - in the expectation of gaining big rewards. But that risk of failure can be significantly reduced - if you follow the right approach Equity-stretch innovation allows youRead More
Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
Everyone recognises the need to grow their business in 2018. But which strategy would be best for your business: Should you play it safe and go for optimisation? Should you invest in core renovation? Or should you bet big –Read More
Whether you call it the Holidays or Christmas, there is no denying that November and December are key months for lots of categories. Retailers pile on the Christmas decorations and emotional TV campaigns, food-manufacturers go into over-drive ... and someRead More
It’s an established fact that 75-80% of new product launches fail Based on Nielsen’s data, 99% fail deliver more than €10m sales in year one! Yet NPD is still a critical component for any company seeking to deliverRead More
Happy New Year! January is a perfect time to review the past year, pick up on the key trends from the last 12 months and start thinking about how to use these themes to optimise future innovation. Having absorbed mountains of articles andRead More
Some innovation projects are obvious winners from the outset, others require a bit more vision and commitment. We loved working with the fabulous Kerry Dairies team on the Yollies project as they had all the vision and commitment we could possiblyRead More
It's hard to know whether to be horrified, or really impressed. We've settled for really impressed Japanese textile company Okimenshi produces a fibre from tree pulp that they have started to spin into edible noodles. The brand are marketing themRead More
