By David Goudge
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
By David Goudge
29 Jan 2016

Oh, how very Pinteresting…

If you personally don't have a crystal ball, don't despair.  It could just be time to turn to Pinterest as a predictive tool. Pinterest knows what consumers like... In fact, thanks to its impressive bank of user-generated data, Pinterest oftenRead More
By David Goudge
14 Jan 2016

Colour me creative

We're always on the look-out for fresh, new creativity tools. Adult colouring books were one of the biggest publishing trend of 2015, with hundreds of new books published and millions sold. The books are an entirely new publishing genre, whereRead More
By David Goudge
6 Jan 2016

Trends for 2016

Happy New Year! January is a perfect time to review the past year, pick up on the key trends from the last 12 months and start thinking about how to use these themes to optimise future innovation. Having absorbed mountains of articles andRead More
By David Goudge
1 Dec 2015

Beazley Wins Lloyd’s Innovation Award

We always get ridiculously excited when one the projects we've worked on makes it to market, so you can imagine how thrilled we were when we heard that our lovely boutique insurance client Beazley had won one of the inauguralRead More