Innovation Positioning & Branding
Five Techniques to
Why do so many true market breakthroughs come from small businesses?
- Partly because they're more iconoclastic about category rules
- Partly because they are more willing to experiment
- Partly because they don't have big business's attitude to risk
- Partly because they have fewer processes to slow them down
- And partly because they tend to launch as fast as they can ... and worry about optimising their ideas later on!
In summary, because they are a lot more Agile!
Shouldn't you find out more about Agile Innovation.
5 power techniques to encourage Agile Innovation. Discover them here.