Innovation Positioning & Branding

Five Techniques to
Agile Innovation

Why do so many true market breakthroughs come from small businesses?

  • Partly because they're more iconoclastic about category rules
  • Partly because they are more willing to experiment
  • Partly because they don't have big business's attitude to risk
  • Partly because they have fewer processes to slow them down
  • And partly because they tend to launch as fast as they can ... and worry about optimising their ideas later on!

In summary, because they are a lot more Agile!

Shouldn't you find out more about Agile Innovation.

5 power techniques to encourage Agile Innovation. Discover them here.