Equity Renovation & Stretch is the strategic process of strengthening your brand’s value and extending it into new product categories, market segments, or territories whilst maintaining its integrity and leveraging its existing consumer equity to accelerate growth.

Well-executed equity stretch can quickly and cost-effectively deliver profitable growth – but when poorly executed, it can destroy value just as fast. Smart brand extension isn’t about stretching everywhere – it’s about first identifying your distinctive brand promise & transferrable core values, then strategically amplifying them into new territories.

Brand Development has a 30+ year track record of helping clients, including Mars & Pepsico, sharpen the competitive edge of their brand assets – then leverage them to disrupt new markets without losing what made them so powerful in the first place.