24 Apr 2018

15 Trends Reinventing the Home

Great innovators don’t just keep up to date with existing consumers’ needs … They stay two or three paces ahead of the herd, by anticipating where change will drive expectations tomorrow ... That's why trends are so important! Nowhere is changeRead More
13 Mar 2018

Growth Building Block #3: Innovation

80% of innovations fail. So, innovation is all about making big bets - in the expectation of gaining big rewards. But that risk of failure can be significantly reduced - if you follow the right approach Equity-stretch innovation allows youRead More
13 Mar 2018

Growth Building Block #2: Brand Renovation

There's nothing sadder than a great brand that's beginning to look past its prime. Brand Renovation is all about stripping away the irrelevant, retaining what’s good and evolving what’s left - to optimise your brand’s core values and make themRead More
13 Mar 2018

Growth Building Block #1: Claims Optimisation

Optimisation is all about making sure your product or brand’s core proposition is relevantly differentiated and its reasons-to-believe are expressed in the most compelling ways possible. The objective is to express your product’s fundamental value proposition so clearly, that price-basedRead More
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
27 Feb 2018

Without great insights, innovation’s impossible!

Great insights underpin every breakthrough innovation. That's why it's so important to keep your 'insights bank' fresh ... But, if the insights you're using to drive your innovation or brand renovation strategy are more than 12 months old - theRead More
30 Jan 2018

Optimisation, Renovation or Innovation?

Everyone recognises the need to grow their business in 2018. But which strategy would be best for your business: Should you play it safe and go for optimisation? Should you invest in core renovation? Or should you bet big –Read More
4 Jan 2018

Nine Key Consumer Trends for 2018

If you are tasked with plotting your business’ long-term strategy or innovating the portfolio beyond 2020, you need to keep your finger on the pulse of consumer trends. But with so many forecasts being published every year - this canRead More
18 Dec 2017

Christmas Seasonal Innovation 2017

Whether you call it the Holidays or Christmas, there is no denying that November and December are key months for lots of categories. Retailers pile on the Christmas decorations and emotional TV campaigns, food-manufacturers go into over-drive ... and someRead More
14 Dec 2017

Unlocking the secrets of wellness & wellbeing innovation

Wellness & wellbeing are amongst the hottest trends this year. But innovating wellness & wellbeing isn't easy. We’ve seen lots of concepts crash and burn. So, what does the forward-looking innovator need to know before they can capitalise on theRead More