1 Nov 2016

Premier Launches Batchelors’ Protein Pots

It's very exciting to see yet another launch from our lovely clients at Premier Foods. Designed to capitalise on the consumers' demand for quick, convenient, high-protein snacks and light-meals Batchelors' microwaveable ambient protein pots turn wholesome, high-protein beans and pulsesRead More
24 Oct 2016

London Trends Safari

To paraphrase Einstein: If you keep taking inspiration from the same old things, you are bound to come up with the same old ideas! We make huge efforts to ensure our ideation-workshops are packed with stimulus that triggers creative thinking.  OneRead More
21 Oct 2016

Kerry’s Charleville Snackfuls win Great Taste award

It's very exciting to see that our friends at Kerry Foods Ireland have won a well deserved Great Taste award for their Charleville Snackfuls real cheese, cracker & chutney snacks. It's been great to play a small part in theRead More
19 Oct 2016

Five secrets of crafting winning innovation concepts

When you use the right workshop techniques, tools and team, generating strong new product ideas isn't a problem (at least not if you work with us!).  But evolving those ideas into winning concepts can be a real challenge. We've identifiedRead More
14 Oct 2016

Optimum Inspiration

https://youtu.be/WAVLlPyIVfA Brilliantly inspiring ad from our friends at Glanbia Performance Nutrition that really brings the brand's positioning to life and inspires Super Set consumers to work harder and achieve more.  Fantastic comms!
12 Oct 2016

High Protein Cup a Soup

Yet another brilliant launch from one of our recent projects.  This time from the lovely team at Premier foods. Premier were acutely aware of the dramatic impact protein was having on the snacking market. Whilst they had some cool ideas for relevantRead More
21 Sep 2016

Who are you calling old?

Our job means we meet lots of marketers on a daily basis. They are a great bunch; bright, enthusiastic and committed to their consumers. They are also often young (or maybe that’s just us getting old!) A perennial question ourRead More
1 Sep 2016

A baby bottle like no other

Back at the start of 2013 the team at Mayborn's Tommee Tippee asked us to develop an innovation programme to build on the success of their 'Closer to Nature' baby feeding range. We put together a fast-moving insight, ideation and conceptRead More