10 Jan 2019

Nine Inspiring Innovation Trends

We've been having a dig through the 2019 innovation forecasts and CES reviews over the last couple of days - and pulled together a summary of nine fast-emerging consumer trends, that we're confident you will find interesting. All you need toRead More
17 Dec 2018

Co-Creating With Russian Millennials

After a week spent co-creating concepts with 20-35 year olds in Moscow, it's hard not to be impressed by the cultural differences and social expectations of the under-thirty and over-thirty generations.  If you'd like to know more about what weRead More
1 Dec 2018

Nestlé’s Super-Successful Lower-Sugar Bears

We were very excited to collaborate with the brilliant Nestlé Prague Sugar Confectionery team. We helped them gather insights, update their segmentation, plot their strategy, generate ideas and co-create them into winning concepts with their target consumers One of theRead More
23 Nov 2018

Co-creating winning innovation concepts

Too many NPD ideas fail in concept tests! So, when you’ve got a new product idea you believe in … you need to craft it into a concept that’ll do it justice in research. We’ve helped clients deliver some of the highestRead More
9 Nov 2018

Getting Inside Moscow Millennials’ heads

What's it like being a Millennial in Putin's Russia How similar / different is the Millennial experience to that of Millennials in the West How do Russian Millennials define their sense of style What do they aspire to - andRead More
9 Nov 2018

What’s Gen-Z All About?

They're under 20 ... They're digital natives ... But what else makes Gen Z cohort different from Millennials? We recruited a community of 16 x 16-20 year olds to meet one of our clients European insight and marketing team -Read More
9 Oct 2018

Gaining Insights into Kids’ World

What do kids love? What will mums buy? We've been using Ethnography, Safaris and Co-Creation groups with Mums and their Kids to understand what makes a kid's brand cool and what makes it into a winner with mums too! Who'dRead More
11 Sep 2018

Naked Skittles!

It's great to see our friends at Mars-Wrigley being so disruptive! They've stripped the sugar-shell off the iconic Skittles format, to create Chewies - a totally new textural experience. Great to see it in stores and read the super-excited postsRead More
9 Sep 2018

Child’s Play?

We've been having brilliant fun all summer working with the lovely team at Hipp Organic getting to understand the views of millennial mums.