18 Feb 2019

Socially Sober?

Now that almost 30% of 16 to 24 year olds in the UK class themselves as non-drinkers, what's does the future of bar and pub-based socialising look like? We've been using online ethnography and super-consumer focus-groups to get our fingerRead More
9 Oct 2018

Gaining Insights into Kids’ World

What do kids love? What will mums buy? We've been using Ethnography, Safaris and Co-Creation groups with Mums and their Kids to understand what makes a kid's brand cool and what makes it into a winner with mums too! Who'dRead More
Create a habit – make millions!
4 Apr 2012

Create a habit – make millions!

We are all creatures of habit.  We all do things repeatedly that we barely even consciously acknowledge. We are all trapped in the "habit loop". There's a neat new book that maps out how innovators have successfully manipulated or createdRead More