By David Goudge
10 Jan 2019

Nine Inspiring Innovation Trends

We've been having a dig through the 2019 innovation forecasts and CES reviews over the last couple of days - and pulled together a summary of nine fast-emerging consumer trends, that we're confident you will find interesting. All you need toRead More
By David Goudge
24 Apr 2018

15 Trends Reinventing the Home

Great innovators don’t just keep up to date with existing consumers’ needs … They stay two or three paces ahead of the herd, by anticipating where change will drive expectations tomorrow ... That's why trends are so important! Nowhere is changeRead More
By David Goudge
4 Jan 2018

Nine Key Consumer Trends for 2018

If you are tasked with plotting your business’ long-term strategy or innovating the portfolio beyond 2020, you need to keep your finger on the pulse of consumer trends. But with so many forecasts being published every year - this canRead More
By David Goudge
22 Mar 2016

Easter egg hunting

It's now less than a week until Easter and it's been a vintage year for new offerings Easter's such a fun and chocolaty time that the potential for innovation is huge.  It's a time when brands can really play and consumersRead More
By David Goudge
8 Mar 2016

The rise of Hemp

One of the more 'out there' predictions for 2016 seemed at first sight to be the suggestion that this could be the year cannabis goes mainstream. The Speciality Food Association included 'culinary cannabis' in a recent trends piece, reporting that marijuana isRead More
By David Goudge
29 Jan 2016

Oh, how very Pinteresting…

If you personally don't have a crystal ball, don't despair.  It could just be time to turn to Pinterest as a predictive tool. Pinterest knows what consumers like... In fact, thanks to its impressive bank of user-generated data, Pinterest oftenRead More
By David Goudge
19 Jan 2016

Back to the future

Forty years ago, on 21st January 1976 the world of aviation changed for ever.  The supersonic age dawned as two Concordes took off simultaneously from Paris and London.  Everyone assumed it ushered in a new golden age of air travel,Read More
By David Goudge
11 Jan 2016

Bowie: a master of reinvention

Today is a sad day marking the loss of a remarkable man and one of our creative idols. Will Gompertz, the BBC Arts editor, neatly sums up our feelings when he writes that 'David Bowie was the Picasso of pop. HeRead More
By David Goudge
6 Jan 2016

Trends for 2016

Happy New Year! January is a perfect time to review the past year, pick up on the key trends from the last 12 months and start thinking about how to use these themes to optimise future innovation. Having absorbed mountains of articles andRead More
By David Goudge
23 Dec 2015

Classic idea + new perspective

Once the territory of cheap chocolate and hyperactive children, advent calendars have evolved into something a bit more sophisticated. Today’s new offerings target a range of ages, interests and wallet sizes with an overwhelming array of calendars tailored to a new adult audience.Read More