There’s nothing sadder than a great brand that’s beginning to look past its prime.
Brand Renovation is all about stripping away the irrelevant, retaining what’s good and evolving what’s left – to optimise your brand’s core values and make them fit-for-purpose for the next 10 – 20 years.
By identifying the fundamental DNA your loyalists love, redefining your brand’s purpose and then exploring how the brand-house can be contemporised, you maximise your ability to satisfy your consumers’ needs
- First step is to do an honest assessment of the status quo – and gather some penetrating insights into how lovers and haters really see the brand
- Then you need to start stripping away the layers of brand history and meaning to uncover its true DNA
- Once that’s done, you can start the process of redefining the brands purpose, contemporising it’s mission and storytelling – with a view to maximising relevance, appeal ad differentiation
Easy … but not straightforward.
We can help guide you through the process and help you generate game-changing results – just like we have for the sugar team at Nestle.
Why not check out the case history … then give us a call?
Challenge: How could we help you renovate your brand’s core DNA and purpose to maximise it’s relevance and focus its benefit communication?