Growth Building Block #2: Brand Renovation

13 Mar 2018

There’s nothing sadder than a great brand that’s beginning to look past its prime.

Brand Renovation is all about stripping away the irrelevant, retaining what’s good and evolving what’s left – to optimise your brand’s core values and make them fit-for-purpose for the next 10 – 20 years.

By identifying the fundamental DNA your loyalists love, redefining your brand’s purpose and then exploring how the brand-house can be contemporised, you maximise your ability to satisfy your consumers’ needs

  • First step is to do an honest assessment of the status quo – and gather some penetrating insights into how lovers and haters really see the brand
  • Then you need to start stripping away the layers of brand history and meaning to uncover its true DNA
  • Once that’s done, you can start the process of redefining the brands purpose, contemporising it’s mission and storytelling – with a view to maximising relevance, appeal ad differentiation

Easy … but not straightforward.

We can help guide you through the process and help you generate game-changing results – just like we have for the sugar team at Nestle.

Why not check out the case history … then give us a call?

Challenge:  How could we help you renovate your brand’s core DNA and purpose to maximise it’s relevance and focus its benefit communication?

Written by  David Goudge