5 Dec 2019

Inspiring Examples of CPG Innovators Using New Insight Tools

Brilliant post about how major brands are reinventing their innovation processes to incorporate new insight approaches. Including a case history that our team played a pivotal part in delivering! Food Dive: Behind the scenes: Data and technology bring food productRead More
1 Dec 2019

Why Constraints are Good for Innovation

  It's well worth while checking out this Harvard Business Review post form Chris Stein HBR: Why Constraints Are Good for Innovation He argues that managers innovate better when they embrace the constraints within which they are operating. This reallyRead More
19 May 2019

CYT Disrupt Wine Category

After nearly two years of insighting, analysis, ideation, concepting and activation - it's very exciting to see the Concha y Tora UK team launch their O'jos Spritzers range. The products were launched as part of London Wine Week at theRead More
19 May 2019

Top 25 European Innovation 2019

Very exciting to see that Mars' M&M Ice Creams have made it into Nielsen's Top 25 New Products 2019 listing. A huge achievement for Ian Hepburn and the team at Mars Steinbourg!
19 Mar 2019

Insight Tools That Drive Innovation

Some innovations come out of the blue, but the vast majority are based on disruptive, actionable insights that unlock fresh perspectives into unsatisfied consumer needs. But uncovering those disruptive, actionable insights can be incredibly challenging ... The good news? ThereRead More
8 Mar 2019

Feeding Baby is A Serious Business!

How do Millennial Mums work out what they should be feeding to their precious little people? There's so much expert opinion, stuff on Google and advice from friends on Facebook - how do they work out what to trust? We'veRead More
20 Feb 2019

Standards of Excellence

What does the perfect spirit and mixer look like to the discerning Millennial, premium-spirit drinker? How do they want to interact with that experience in press and social media? We've been using face-to-face, depth-interviews with discerning, affluent drinkers to answerRead More
18 Feb 2019

Socially Sober?

Now that almost 30% of 16 to 24 year olds in the UK class themselves as non-drinkers, what's does the future of bar and pub-based socialising look like? We've been using online ethnography and super-consumer focus-groups to get our fingerRead More
31 Jan 2019

Unlocking The World of Kids’ Drinks

We've been having great fun using safaris and ethnography to get to understand the complex relationship Millennial Mums have with the branded drinks they buy for their kids.
10 Jan 2019

Nine Inspiring Innovation Trends

We've been having a dig through the 2019 innovation forecasts and CES reviews over the last couple of days - and pulled together a summary of nine fast-emerging consumer trends, that we're confident you will find interesting. All you need toRead More