27 Feb 2020

Trend #2: Subscription as a Business Model

Back in January we made our #9 Top Trend Predictions for 2020. Prediction #2 was Retail Becomes Subscription. Our observation was that sustainability-focused consumers are increasingly preferring to rent or swap items, rather than buying them outright. Our evidence wasRead More
24 Feb 2020

Trend # 5: Conspicuous Eco-Action

As 2020 dawned, we made our #9 Top Trend Predictions for the year ahead. Prediction #5 was Conspicuous Eco-Action. In the research groups we've conducted recently, whether they are for babyfood, soft drinks or other FMCG goods, we are seeingRead More
7 Feb 2020

CYT’s O’jos Wins NPOTY

We're very excited that the brilliant team at Concha y Toro UK have won a coveted New Product of the Year Award for their O'jos Wine Spritzer.  Fantastic achievement! Our team helped CyT segment their category, spot unmet need-states, brainstormRead More
5 Dec 2019

Inspiring Examples of CPG Innovators Using New Insight Tools

Brilliant post about how major brands are reinventing their innovation processes to incorporate new insight approaches. Including a case history that our team played a pivotal part in delivering! Food Dive: Behind the scenes: Data and technology bring food productRead More
1 Dec 2019

Why Constraints are Good for Innovation

  It's well worth while checking out this Harvard Business Review post form Chris Stein HBR: Why Constraints Are Good for Innovation He argues that managers innovate better when they embrace the constraints within which they are operating. This reallyRead More
19 May 2019

CYT Disrupt Wine Category

After nearly two years of insighting, analysis, ideation, concepting and activation - it's very exciting to see the Concha y Tora UK team launch their O'jos Spritzers range. The products were launched as part of London Wine Week at theRead More
19 May 2019

Top 25 European Innovation 2019

Very exciting to see that Mars' M&M Ice Creams have made it into Nielsen's Top 25 New Products 2019 listing. A huge achievement for Ian Hepburn and the team at Mars Steinbourg!
19 Mar 2019

Insight Tools That Drive Innovation

Some innovations come out of the blue, but the vast majority are based on disruptive, actionable insights that unlock fresh perspectives into unsatisfied consumer needs. But uncovering those disruptive, actionable insights can be incredibly challenging ... The good news? ThereRead More
8 Mar 2019

Feeding Baby is A Serious Business!

How do Millennial Mums work out what they should be feeding to their precious little people? There's so much expert opinion, stuff on Google and advice from friends on Facebook - how do they work out what to trust? We'veRead More
20 Feb 2019

Standards of Excellence

What does the perfect spirit and mixer look like to the discerning Millennial, premium-spirit drinker? How do they want to interact with that experience in press and social media? We've been using face-to-face, depth-interviews with discerning, affluent drinkers to answerRead More