A key trend for 2014 is the ‘Death of Diet’. The challenge of reconciling consumers’ desire for greater indulgence with the rapidly growing epidemic of obesity is quickly becoming a major issue for every food marketer … Did you knowRead More
If you’re single and getting a bit sick of all this Valentine’s schmaltz, you might enjoy these examples we found. Why not treat yourself to the new range of soaps and bath bombs from Lush, who have also jumped onRead More
Valentine's Day is here, whether you love it or hate it, it comes along every year and the majority of brands like : Lambrini, Cadbury, Glade, Interflora, M&S Dine in for Two and The Perfume Shop make the most ofRead More
The USA is celebrating 50 years of Beatlemania. How's that for brand longevity?
Location-based campaigns are starting to take off and today I came across great example that bought me much amusement at my desk this morning. The app is called Hijack created by a shoe store called Meat Pack, which sell aRead More
It's really thrilling to see our friends at Mars, Quaker and Tropicana doing so well in this year's New Product of the Year Awards. Mars for the MerryTeaser Reindeer, Quaker for their brilliant Breakfast Biscuits and Topicana for Trop50. AllRead More
Online retailing is such a rich, multi-sensory experience that off-line retailers are having to work hard to compete. We're starting to see more and more personal and leisurable experience when shopping in the high street and mall. There are waiter-serviceRead More
In a piece of retail theatre that tops even their own in-store sleepover event, Ikea France have set up a goldfish-bowl like apartment occuplied by five young flatmates on the in a Paris RER station! Talk about taking retail theatreRead More