Amongst all the bland, prepackaged apples on display in our local M&S Simply Food on pack really stood out. Brilliant for the simplicity and relevance of its concept, but also the brilliance of its execution. Fairly priced and clearly communicatingRead More
We have already been huge believers in the power of storytelling. However, up until now I have always tended to think of it as a powerful way of wrapping up a brand's core truths, benefits and reasons-to-believe as aRead More
Mention the name Farm Shops and you probably imagine rough, timber sheds, selling fresh-grown produce, alongside quiet roads in the middle of the countryside. All pretty idyllic. Ok, Daylesford Organic are probably amongst the poshest farm shops you will findRead More
Maybe marketing is at its best when you are hardly aware that it is being done? There's a nice piece in this week's Grocer reflecting on the rise of festivals which combine music and food with experiential marketing Next weekendRead More
